Vista Outdoor to Double Down on its Ammunition Heritage, Despite Rumors

USA – -(Ammoland.com)- In response to Vista Outdoor’s strategic business transformation plan announcement and a follow-up article, on AmmoLand News, questioning if Vista was selling off their firearms brands, AmmoLand received the following statements from the Vista Outdoor team.

“As stated, Vista Outdoor plans to explore strategic options to sell assets in certain product categories, including several Sports Protection brands (e.g. Bell, Giro, and Blackburn), Jimmy Styks paddle boards, and Savage and Stevens firearms. Not just Savage.

We are not ending production of Savage firearms.

It is business as usual for Savage Arms and they are manufacturing products every day. Savage is a strong, popular, valuable brand. There is no certainty that we will sell Savage, again, the company is simply exploring the option to sell Savage in order to invest a large amount of cash in our other businesses, such as our ammunition brands. Vista Outdoor is looking for the right buyer to grow Savage Arms to its true potential.

Vista Outdoor is the world leader in both law enforcement, military and commercial hunting and recreational shooting ammunition. Our brands include Federal Premium, CCI, Speer, Blaser, Alliant Powders and Estate Cartridge. It is our heritage and our foundation.

Vista Outdoor initiated its overall portfolio and deleveraging initiative in November 2017. Every aspect of the company’s portfolio was evaluated to position the company for future success. Savage is a great brand that will be terrific under another acquirer’s ownership.

Vista Outdoor would need to commit significant capital and resources for Savage Arms to deliver leadership economics and to become a full-service firearms manufacturer, including handguns.

The company believes it’s more efficient to expand our leadership in areas that are already core to our business, like ammunition.

Vista Outdoor is committed to the 2nd Amendment and Shooting Sports communities. Ammunition fits within our identified categories and will be an area for future investment. We are committed to, and frankly getting back to, our ammunition heritage.

Vista Outdoor is proud of its ammunition heritage. An increased focus will manifest itself this year with innovative, new products and strategic brand repositioning. We also expect that prioritizing this business will free up additional investments to further enhance and expand our leadership position.

The company will keep other firearm-related brands like Federal Premium, CCI, Speer, Hoppe’s, Champion, Primos, Bushnell, Blackhawk!, Weaver, Uncle Mike’s, Outers, RCBS and more.”

Please visit Vista Outdoor’ website to see our entire line-up of Hunting, Shooting Sports and Outdoor brands : www.vistaoutdoor.com/brands/ .