Tobiassen Promoted to President of American Outdoor Brands Firearms Division

American Outdoor Brands
American Outdoor Brands

SPRINGFIELD, Mass. – -( American Outdoor Brands Corporation (NASDAQ Global Select: AOBC), one of the world’s leading providers of firearms and quality products for the shooting, hunting, and rugged outdoor enthusiast, today announced that Lane Tobiassen has been promoted to the role of President of the company’s Firearms Division. Tobiassen previously served as President of the company’s Electro-Optics Division, a business that will be combined with the company’s existing Outdoor Products & Accessories Division.

Tobiassen brings to the role over 25 years of experience in marketing, sales, product development, and executive leadership at companies in the shooting, hunting, and outdoor markets. He joined Crimson Trace in 2005 as Director of Marketing and became President and Chief Executive Officer in 2009. During his tenure, Crimson Trace became the market leader in laser sighting systems for the commercial market, and also became the Electro-Optics Division of American Outdoor Brands when it acquired Crimson Trace Corp. in 2016.

Lane Tobiassen

American Outdoor Brands Corp. President & CEO, James Debney, said, “Lane is the ideal person to lead our firearms business. Under his direction for the past 14 years, Crimson Trace has become a market-leading brand known for its quality, innovation, and performance.”

“Moving Crimson Trace into our Outdoor Products & Accessories division should provide us with greater operating efficiencies, while allowing us to employ Lane’s expertise and leadership skills in an even larger position, as President of the Firearms division, a role that I have occupied on an interim basis. With his extensive leadership experience in the firearms industry, Lane is deeply knowledgeable about our industry, our company, our products, and our customers. He has earned tremendous respect within American Outdoor Brands and throughout the industry, and I am excited to add his leadership, energy, and innovative spirit to our firearms team.”

Lane Tobiassen, said, “I am extremely excited and honored to lead the American Outdoor Brands Firearms Division, which is home to so many highly regarded brands, including the iconic Smith & Wesson. My experience at Crimson Trace provides me with a unique perspective on our industry, which will help drive continued innovation and success. I look forward to working with everyone at American Outdoor Brands to build upon the company’s legacy.”

Prior to joining Crimson Trace, Tobiassen served as Vice President of Marketing at Lacrosse Footwear, Inc., a company specializing in footwear for agriculture, hunting, construction, and outdoor recreation. He was previously Vice President of Marketing at Danner, Inc., a division of Lacrosse, where he was responsible for strategic brand marketing and all marketing communications activities. He is a graduate of the University of Oregon, where he earned his Bachelor of Arts in English.

Smith & WessonAbout American Outdoor Brands Corporation

American Outdoor Brands Corporation (NASDAQ Global Select: AOBC) is a provider of quality products for shooting, hunting, and rugged outdoor enthusiasts in the global consumer and professional markets. The Company reports two segments: Firearms and Outdoor Products & Accessories. Firearms manufactures handgun long gun, and suppressor products sold under the Smith & Wesson®, M&P®, Thompson/Center Arms™, and Gemtech® brands, as well as provides forging, machining, and precision plastic injection molding services. AOB Outdoor Products & Accessories is the industry leading provider of shooting, reloading, gunsmithing, gun cleaning supplies, specialty tools and cutlery, and electro-optics products and technology for firearms. We produce innovative, top quality products under the brands Caldwell®; Wheeler®; Tipton®; Frankford Arsenal®; Lockdown®; BOG®; Hooyman®; Smith & Wesson® Accessories; M&P® Accessories; Thompson/Center Arms™ Accessories; Schrade®; Old Timer®; Uncle Henry®; Imperial®; BUBBA®; UST®; Lasergrips®, Laserguard®, LiNQ®, Lightguard®, Defender Series™, Rail Master®, and LaserLyte. For more information on American Outdoor Brands Corporation, call (844) 363-5386 or log on to