The Veterans Family of Brands: A Forward Operating Base for Veteran Support

The Veterans Family of Brands (VFOB), an organization bringing together like mission-minded companies, and individuals with a passion for supporting US Military Veterans and their families through the manufacture and market insertion of top quality outdoor products

Veterans Family of Brands (VFoB)
Veterans Family of Brands (VFoB)

Minden, NV -( What if every time you purchased an outdoor product, you were supporting Veterans and their families?

The Veterans Family of Brands, LLC has just sprung onto the outdoor industry scene, with an official launch and announcement at the NRA Annual Meetings which took place 19-22 May, in Louisville, KY. The VFOB, was founded by several former military members and Gold Star family members who had had enough of watching the VA fall short of serving our wounded heroes in need!

The VFOB is an organization with a mission focus to become the Forward Operating Base of Veterans and their supporters through the facilitation of high quality products and financial support for vetted charities. VFOB provides a platform for companies, dealers, and individuals to lock arms and become members of this mission. Individuals, likewise, who resonate with the mission, have the opportunity to be coin carrying members, openly showing their support through action! More information can be found on individual memberships as well as the VFOB in general at

“With your help, someday soon we can tell the VA that we don’t need their bureaucracy and failure anymore. We will take care of our warriors on our own,” Jeff Axelson, CEO of Axelson Tactical, and Co-Founder and Board Member of VFOB explained. “Our members are passionate about the products we make, and we want to be about something larger than ourselves, so we said, what if we joined hands and worked together to bring great products to the market, and in the process increase the capabilities to support some great charities beyond what any of us could do individually.”

The initial group of companies who kicked off the VFOB concept were Axelson Tactical, run by CEO Jeff Axelson, brother to Matthew “Axe” Axelson, who was KIA in Operation Red Wings in 2005; Snake River Shooting Products and Consulting Inc, manufacturer of Team Never Quit Ammunition, a brand by Ret Navy SEAL and Lone Survivor Marcus Luttrell, who was the Lone Survivor of the Operation Red Wings mission; and Reaper Outdoors, run by CEO Ron Bellan, a former Navy SEAL Master Chief. These gentlemen had a vision of companies working together to generate more impact for charities, through mutual synergies between industry companies!

For manufacturers, the VFOB offers several membership levels catering to the needs of the interested company. The goals of each level range from coming alongside and supporting in charity events, demos, and dealer shows, to a full on marketing/media/PR support structure, distribution function, internal sales, and consulting efforts to build pricing, programs, and more. Interested Dealers become VFOB Dealers automatically when they are carrying 5 or more of the product lines associated with VFOB, and will be provided signage noting their support of the VFOB mission. Individuals may join with annual memberships on the website.

Annual members receive a VFOB T-Shirt by Grunt Style, a sticker, and a lapel pin, as well as $5/month off one of our partner companies monthly box subscription program Tactical Squirrel, , filled with products from within the VFOB and companies who support our Veterans. For an additional $10, annual members can get the annual VFOB coin as well. Only 1000 lifetime memberships are being offered at the onset, which provide those members 5% off of the VFOB Store for life, a VFOB t-shirt by Grunt Style, a serialized coin, a sticker, a lapel pin, and the $5/month off the Tactical Squirrel subscription box program.

Interested Manufacturers, Dealers, and Individuals can visit for more details and follow VFOB on social media at Facebook, Instagram and Twitter.

About Veterans Family of Brands (VFOB):

The Veterans Family of Brands (VFOB) is an organization with a mission focus to become the Forward Operating Base of veterans through the facilitation of high quality products and financial support for vetted charities. VFOB provides a platform for companies, dealers and individuals to become members of this mission. The VFOB is generated for the benefit of its manufacturing members, supporting Dealers, and a large group of vetted Veterans Charity Foundations. Individuals likewise, who resonate with the mission, will have the opportunity to be coin carrying members of the VFOB. It is focused on the promotion, vetting, and supporting of those like-minded businesses that support veteran programs directly. It provides advertising, support and mentorship from already successful businesses that support, hire, and or donate to VFOB approved charities. VFOB drives a mission that every time you buy a product from one of our manufacturing and dealer members you are giving back to veterans.

For more information, visit: