Tactical Atlas Firearm Blog

Majority of Hunters Believe Scent-Masking Products are Effective

One of the most debated topics in the hunting world is whether or not products that are geared to hide or mask human scent while hunting are effective.

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Trends in Videoing Hunts Revealed in New Survey

According to a survey conducted through HunterSurvey.com, there was a 68-percent increase over the last five years of those hunters who video their hunts.

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Crimson Trace Recognized as Top Brand in Southwick Associates Report

Crimson Trace has been recognized as America’s Top Brand of Laser Sights in a recently released Southwick Associates report.

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Southwick Associates’ Top Hunting & Shooting Brands of 2016

Southwick Associates has announced their brand new 2016 top brands list for many hunting and shooting product categories.

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First Ever Consumer Segmentation of the U.S. Firearms Market Just Released

Firearms and accessories consumers are not all the same. Business growth depends on understanding consumers' evolving needs.

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One Size Does Not Fit All When It Comes to First Time Gun Buyers

For nearly a decade, firearm sales have been driven in part by a fear of increased restrictions on firearm sales and ownership.

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Firearms and Accessory Customers Are Not All The Same

Growing your business depends on knowing who favors your products, who favors your competition and why.

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Southwick Associates Announces Staff Changes to Meet Growing Client Needs

We are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo, and the promotion of Nancy Bacon to Vice President.

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Improve Your Connection with Millennial Hunters and Shooters

Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.

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Southwick Associates Expanding Services, Staff to Meet Client Needs

Southwick Associates are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo.

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New Report Offers Insight on Marketing to Millennial Hunters, Shooters

While there are definitely generational differences in millennial and non-millennial sportsmen, there are also a number of similarities.

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Get the Most for Your Hunting and Fishing Advertising Budget

Regardless of where your company falls on that spectrum, it's critical to get the most out of every advertising dollar and to do that, businesses must understand the best way to reach their.....

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