FAIRFAX, VA – (Ammoland.Com) — The National Deer Alliance (NDA) is pleased to unveil a new logo to better represent the advocacy group’s position as the guardian of wild deer conservation and America’s hunting heritage. An abstract blend of antler and flag elements, the new NDA logo represents strength, and reflects the group’s status as the national advocacy group for all deer species, and hunters.
“We’re growing quickly, but we’re still new and working to increase our brand awareness among hunters and conservationists of all age groups and backgrounds,” said Nick Pinizzotto, CEO of National Deer Alliance. “To reach more than 10 million deer hunters, and countless others who care about deer, I believe our identity and messaging are critical. The new logo represents another step toward realizing our brand awareness and growth goals.”
The primary logo colors have important meaning as well. Orange serves as a tribute to hunters, and grey represents neutrality and balance.
“The NDA was formed to advocate for wild deer and hunters who pursue them in accordance with all federal, state and local laws,” said Pinizzotto. “We don’t draw lines in the sand or divide hunters based on their preferred methods or choice of equipment. We’re all on the same team, fighting for the best interests of wild deer.”
The conceptualization and design of the new logo was a collaborative effort between Gray Loon Marketing Group and Boonetown. To learn more about Gray Loon, visit GrayLoon.com. To learn more about Boonetown, visit Boonetown.co.
Membership to NDA is free by signing up at nationaldeeralliance.com.
About National Deer Alliance: The NDA is a 501(c)(4) nonprofit organization with a mission to serve as the guardian for wild deer conservation and our hunting heritage. Focusing primarily on issues at the policy level, NDA is a leader in advocating for sustainable, science-based conservation of wild deer and fair-chase hunting, and is a source for credible, responsible, and timely information. Founding members include: Archery Trade Association, Association of Fish and Wildlife Agencies, Bass Pro Shops, Mule Deer Foundation, National Shooting Sports Foundation, Quality Deer Management Association, Vista Outdoor, and Whitetails Unlimited. Learn more at nationaldeeralliance.com