Hunter’s Specialties Unveils New Logo
Hunter’s Specialties now has a new logo to coincide with their packaging strategy, which features a bright new uncluttered design with a contemporary bold look that is more visually appealing and identifiable on store shelves.
The new logo replaces the one that has been in place since the company was founded in 1977. “It was tough making the decision to change the logo after 32 years.” Said Carman Forbes, Co-CEO of the company. “As we looked at updating our packaging and coming up with a clean new modern design, it was clear that a new logo was in order”.
Dave and Carman Forbes started Hunter’s Specialties in 1977 with a single product – a roll of No-Mar camo tape. They soon added the highly popular Camo Compact to their line. Now Hunter’s Specialties is known for producing a full line of over 800 accessories for hard core hunters. H.S. Strut, PrimeTime scents, Scent-A-Way, Vita-Rack, Wayne Carlton’s Calls, Johnny Stewart Wildlife Calls and their newest addition, Barnie Calef Calls are all popular consumer brands under the Hunter’s Specialties banner.
“We’re always looking for ways to improve not only our products, but the visual impact our packaging has on store shelves”, said Dave Forbes, Co-CEO of the company. “With the new logo and rich gold packaging, consumers will be able to readily identify our products when they shop retail outlets”.
Hunter’s Specialties new logo will begin to appear in the marketplace in 2009.
For more information, log onto the Hunter’s Specialties website at www.hunterspec.com, write to 6000 Huntington Court NE, Cedar Rapids, Iowa 52402, or call a Consumer Service Specialist at 319-395-0321.
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