Chevrolet Renews Partnership with NWTF
EDGEFIELD, S.C. –-(Ammoland.com)- Chevrolet has renewed its longstanding partnership with the National Wild Turkey Federation, cementing Chevrolet as the official vehicle of the hunting and conservation organization.
The partnership officially embraces a longstanding relationship between the automaker and turkey hunters. Based on findings reported in an NWTF survey, the vehicle of choice among NWTF members was Chevrolet.
“The Federation is proud of our relationship with Chevrolet,” said Cindy Williams, NWTF director of marketing. “The company’s commitment to improving our environment and conserving our natural resources makes Chevy a natural fit for the NWTF. Chevy diversifies NWTF member benefits through our membership and banquet programs while maintaining our common goal of promoting enjoyment of the outdoors and preserving our hunting heritage.”
With more than 3 million wild turkey hunters in the United States, turkey hunters represent a significant market share for auto manufacturers. A study commissioned by the NWTF found that in 2003 (the last year this data is available), spring turkey hunters spent $182.8 million on trucks and other vehicles.
The partnership agreement allows the NWTF and Chevrolet, a subsidiary of General Motors, to work together on various promotional activities, which makes the NWTF’s mission of conserving wild turkeys and preserving our hunting traditions, and the Chevrolet brand, more accessible to millions of Americans.
Chevrolet first partnered with NWTF in 2005. Since then, Chevrolet has offered test drives to tens of thousands of attendees each year at the NWTF’s annual National Convention and Sport Show in Nashville, Tenn. The Chevy Ride and Drive is a favorite at the show, and is just one way Chevrolet supports the conservation organization. The NWTF will return to Gaylord Opryland Resort and Convention Center in Nashville for its 35th annual convention Feb. 17 to Feb. 20, 2011.
“Chevrolet is excited about continuing our partnership into its sixth year with NWTF,” said Kevin Messmer, field manager for Chevrolet’s southeast region. “We’re looking forward to strengthening this relationship with such a quality organization that is truly committed to the conservation of the wild turkey and preservation of our hunting heritage. As the official vehicle of the NWTF, Chevrolet demonstrates its commitment to conservation and support of the men, women and children who enjoy the outdoors.”
The NWTF is a nonprofit conservation organization that works daily to further its mission of conserving the wild turkey and preserving our hunting heritage. Through dynamic partnerships with state, federal and provincial wildlife agencies, the NWTF and its members have helped restore wild turkey populations across the country, spending more than $306 million to conserve 14 million acres of habitat for all types of wildlife.
For more information about the NWTF visit the Web site at www.nwtf.org or call (800) THE-NWTF.