Brass Pro Shops, America’s #1 Outdoor Retailer, Plans Big For Families This Christmas

Brass Pro Shops America's #1 Outdoor Retailer* Plans Big For Families This Christmas
– Drawing for a $5,000 Shell Gas Card and A $1,000 Bass Pro Shops Gift Card; Special Preview Night Sunday, November 9th

Bass Pro Shops

Springfield, Missouri— Bass Pro Shops feels it is important for families to hold on to the tradition of Christmas – maybe even more so this year. Unlike many retailers, Christmas at Bass Pro Shops 52 destination retail stores across America and Canada will be bigger and better than ever. The company has added over 1,500 jobs nationwide, including 52 Santas, to staff their stores during the Christmas season.

“Christmas is a magical time of year for all of us,” stated Bass Pro Shops founder Johnny Morris. “We want to invite our customers to bring the kids and grandkids and make memories that last a lifetime at our very special Santa's Wonderland.”

This year, Bass Pro Shops stores will feature “Santa's Wonderland”, a 3,500 to 6,000 square foot (depending on store), magical village for the kids comprised of both animated and live elves, Lionel and Bachmann old-time model trains area, Fisher-Price® remote control cars, a Red Ryder® laser arcade, a Nerf® soft gun range and activity tables where you can write a letter to Santa, color and do fun crafts every weekend and it's all absolutely free. Santa will also be in residence there throughout the season.

Customers can get a free 4×6 photo with Santa and his reindeer from 5pm to 9pm Monday through Friday, Saturday's 10am to 9pm and Sunday's noon to 5 pm with extended hours beginning November 27th. Photo and gift packages will also be available. If the line is long, they can just grab a Bass Pass and their appointment with Santa is set.

Every weekend from 12 to 5 pm beginning November 15th through December 21st at Bass Pro Shops Santa's Wonderland, shoppers can introduce their children to time-honored traditions of making crafts and holiday ornaments like turning pine cones into ornaments, making hand-made paper chains, creating Santa's out of fishing bobbers, constructing fun reindeer hats, changing candy canes into reindeer and even decorating cookies for Santa. Again, it's all free! A complete schedule of activities is available at Santa's Wonderland.

And, since probably the most important part of Christmas is the lesson of giving Bass Pro Shops can help you there too. Beginning Sunday, November 9th and continuing until December 24th, bring or buy a new toy in the Bass Pro Shops kids section and donate to the Bass Pro Shops Toys for the Kids drive. Toys will be collected in the grand entrance of each store and then distributed to local children's charities.

No one is giving more during this Christmas season than our troops serving in Iraq and Afghanistan. You can show your support and appreciation to the troops by making a donation at all Bass Pro Shops store registers to the USO's Operation Care Package. You can then sign a personal greeting to be sent to the troops to show them how much you care. Monies collected are used to purchase items such as calling cards, disposable cameras, toiletries, sunscreen and more. You can also donate to AMVETSand support their efforts to make a difference in the lives of all American Veterans and their families.

Bass Pro Shops stores will kick off the season with a special Christmas Preview Night Sunday, November 9th from 5 pm to 8 pm. Local children's groups will be singing Christmas carols in front of the store and customers will be treated to hot chocolate and cookies. Santa arrives at 5:30 pm via sleigh, carriage, ATV, and boat depending on store location. Kids will be invited to help Santa, through a little magic, light up the outside of the store, a big Christmas tree in the main entrance and then on into the store for the unveiling of Santa's Wonderland.

Bass Pro Shops also has big plans for Black Friday. They will be holding their 2nd annual Great Turkey Campout Thanksgiving Day starting at 5:00 pm. Customers are invited to bring their tents and campout all night on the parking lot so they can be one of the first in line to enter the store the next morning.

From 5 pm – 8 pm they will be serving hot chocolate, coffee, and smores around the fire pits. Every half hour they will be drawing for gift cards and customers can also enter for a chance to win a $1,000 Bass Pro Shops gift card and a $5,000 Shell gas card.

For more information go to and click on your local store.

– As ranked by Sporting Goods Business Magazine

About Bass Pro Shops
Headquartered in Springfield, Missouri, Bass Pro Shops, also an international catalog and internet retailer, currently has 53 retail locations in 26 states and Canada visited by over 100 million people per year. In addition, Bass Pro Shops, also provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 10,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit To request a free catalog call 1-800-BASS PRO.

Brass Pro Shops America's #1 Outdoor Retailer* Plans Big For Families This Christmas

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