The Sportsman Channel on DIRECTV, Channel 605

The Sportsman Channel on DIRECTV, Channel 605
Network to Launch Several New Shows for 2009

New York, NY – -(TheOutdoorWire.com)- The Sportsman Channel (TSC) announced today that it will be on DIRECTV, Channel 605, by January 21, 2009. TSC reached a distribution agreement with DIRECTV last month, making the network available on the CHOICE XTRA™ package. The channel number had not previously been announced. Among all distributors, The Sportsman Channel will be available to more than 15 million homes. TSC is owned and operated by InterMedia Outdoors, Inc. (IMO), the largest media company in the outdoor-enthusiast category.

IMO also announced it will rollout six new shows—Handguns, Tactical Arms, Predator Assault, Fly Fisherman, Breaking the Surface, and Walleye In-Sider—on TSC in 2009. In total, IMO will supply TSC with 21 shows this year. These shows will join the network’s already award-winning lineup that includes programming like Guns & Ammo, Tactical Impact, North American Whitetail, Arrow Affliction, In-Fisherman, Ice Guide TV and others. In 2008, IMO premiered several new programs on TSC, including two—Tactical Impact and Arrow Affliction—that critics considered ground-breaking and cutting-edge in the outdoor category.

“We are excited to launch and officially announce our channel position on DIRECTV,” said IMO CEO Jeff Paro. “We look forward to providing the DIRECTV customers with high-quality, outdoor programming, fueled by our unlimited resources within the IMO family. These new shows are an example of how we continue to leverage our strengths as the largest magazine publisher, the largest online network, and the largest TV producer in the outdoor category, to make TSC the pre-eminent channel in the space.”

Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 80 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of Outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com.

About:
DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels — more quality HD channels than any other television provider. DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state- of-the-art interactive sports packages available anywhere. For more information, please visit DIRECTV.com.

About:
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 17 magazines including powerful brands such as In-Fisherman, Guns & Ammo, Petersen’s Hunting, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 25 market-leading television productions, the largest library of outdoors television programming and The Sportsman Channel, the only television network 100% dedicated to hunting, shooting and fishing.

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