Scholastic Shooting Sports Foundation Receives a $1.6 Million Dollar Donation from MidwayUSA

Scholastic Shooting Sports Foundation (SSSF) receives a $1.6 Million Dollar Donation from Larry and Brenda Potterfield of MidwayUSA

MidWayUSA Donate to Scholastic Shooting Sports Foundation
MidWayUSA Donate to Scholastic Shooting Sports Foundation
Scholastic Shooting Sports Foundation
Scholastic Shooting Sports Foundation

Columbia, MO –-( The Scholastic Shooting Sports Foundation (SSSF) announced today that Larry and Brenda Potterfield, founders and owners of MidwayUSA, donated $1.6 Million Dollars to the Scholastic Shooting Sports Foundation (SSSF) and Scholastic Clay Target Program (SCTP).

The donation was presented to the SSSF Executive Director, Russ Arnold, and members of the SSSF Board on October 21st in Columbia, MO at the MidwayUSA Corporate Headquarters.

Although the Potterfield name is synonymous with MidwayUSA, this generous gift is a personal donation from Larry and Brenda Potterfield. The purpose of the donation is to grow and sustain youth shooting programs for as many high school and college students as possible.

“Brenda and I are proud to partner with the Scholastic Shooting Sports Foundation to support getting more kids involved in shooting sports today,” said Larry Potterfield, Founder and CEO of MidwayUSA. “We strongly support initiatives like this because we believe we have an obligation to help change the future for the better.”

The only way to guarantee the future of the shooting sports is to attract more young men and women and the Potterfields see SSSF as a major player in accomplishing this necessary goal.

“Thanks to the generous support of people like Larry and Brenda Potterfield, the Scholastic Shooting Sports Foundation will be able to introduce the clay target sports to more youth across the nation and give them the opportunity to participate in high-quality team-based competitions like SCTP,” said Russ Arnold, Executive Director of SSSF. “A donation like this from the Potterfields will go a long way in helping us achieve our mission of developing more young shooters, and furthering the future of our sport.”

Larry and Brenda Potterfield founded both MidwayUSA and the MidwayUSA Foundation and are strong advocates of the shooting sports and use donations like this one to further opportunities for shooting programs. MidwayUSA, which was founded and is owned by the Potterfields, is the world leader in the distribution of shooting and reloading supplies and equipment.

The Potterfields have a long history of generous support of shooting organizations. In 2008, they established the MidwayUSA Foundation with over a half-million dollar personal donation. The MidwayUSA Foundation is a not-for-profit foundation that is designed to provide financial support and backing for both training and education in shooting, hunting, and outdoor skills, as well as firearms safety. The Foundation’s first endowment was the creation of the Scholastic Shooting Trust Fund, which was developed to provide alumni and interested patrons with a way of financially contributing to the shooting teams of various colleges and high schools.

About The Scholastic Shooting Sports Foundation (SSSF)
The SSSF is a 501(c)(3) non-profit educational foundation. The purpose of the foundation is to raise money to support and promote youth development programs in the clay target shooting sports, and to provide a positive and supportive program for assisting young athletes in their growth and development as they tread life’s pathway toward becoming productive and contributing members of society.

The Scholastic Clay Target Program (SCTP) is the vehicle used by the foundation to make this happen. The SCTP is focused on providing, promoting, and perpetuating opportunities for young athletes to safely and enjoyably participate in a high-quality, team-based sport led by trained and dedicated adult coaches focused on enhancing the personal growth and development of their athletes.

The SSSF is responsible for all aspects of the Scholastic Clay Target Program (SCTP) across the United States, including participant registration, coaches, state advisors, state and national championships, promotion, communications, websites, public relations and growth strategies.

To learn more about SSSF/SCTP visit their website at

About Larry and Brenda Potterfield and MidwayUSA
MidwayUSA is a catalog and internet retailer with Just About EverythingSM for Shooting, Reloading, Gunsmithing and Hunting and was founded by Larry and Brenda Potterfield in 1977. For more information about the Potterfields or MidwayUSA, please visit or call 1-800-243-3220.

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