Ruger Named Firearms Manufacturer Of The Year By The National Sporting Goods Wholesalers

Ruger Again Named Firearms Manufacturer Of The Year By The National Association Of Sporting Goods Wholesalers

SOUTHPORT, CONNECTICUT –

Sturm, Ruger & Company Firearms

Sturm, Ruger & Company, Inc. (NYSE: RGR) has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the second year in a row. The award was presented during the Association's 35th Annual Meeting in Atlanta, Georgia. The criteria for the awards are based on areas of the manufacturer's performance which enable the wholesaler to provide efficient and effective service in the marketplace.

“We are greatly honored with being named Manufacturer of the Year two years running and appreciate the significance of receiving this recognition in today's competitive business environment,” stated Mike Fifer, Ruger CEO. “At Ruger we strive very hard to meet the needs of our customers, the wholesalers. Providing the right mix of products, including newly introduced ones to meet the demands of all consumers, spells success for Ruger and the members of NASGW that distribute our firearms. We thank NASGW members for their support and vote of confidence as indicated by this award.”

“We continue to work on new product development, customer communication, product support and an expanded website that provides Ruger distributors, retailers and consumers with value-added products, new business tools and user-friendly information,” said Chris Killoy, Vice President of Sales and Marketing for Ruger. “Our new product offerings are the result of listening to consumers needs and their success is benefitting all segments of the distribution system.”

In presenting the awards as part of NASGW's new and enhanced awards program, Mike Brown, Chairman of the NASGW Board of Directors noted “there were many exceptional nominees to consider. Receiving a nomination in any one of these categories is a testament to a company's strong reputation within the industry and among its peers.”

For more information on the extensive line of Ruger products and services, visit www.ruger.com .

About:
Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

Sturm, Ruger & Co., Inc.

Arms Makers for Responsible Citizens

Media Contact:
Ken Jorgensen, Director of Media Relations (603) 863-3300 or kjorgensen@ruger.com

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