Outdoor Media Resources Chosen To Represent New Optics Brand
Clearidge Optics Will Sell Japanese-made Scopes Direct to Consumers
Anniston, AL — -(AmmoLand.com)- OUTDOOR MEDIA RESOURCES has been chosen as the public relations agency of record for CLEARIDGE OPTICS, a new Michigan-based company offering Japanese-made sporting optics directly to consumers.
Outdoor Media Resources, headed by Sherry G. Kerr, has specialized in the shooting sports and outdoors industry for 20 years. The sporting optics category has been a mainstay of OMR's client list since the company was founded, giving it a reputation as one of the most knowledgeable and experienced agencies in the industry and in the optics category.
“I'm intrigued by and eager to work with Clearidge for two main reasons,” said OMR's Sherry Kerr. “First is that the products are of very high quality, made by the best optics manufacturer in Asia. Having represented other brands with products made there, I know these optics are competitive with the best on the market and that consumers appreciate the quality. Secondly, selling the products directly to consumers, primarily through the internet, allows online shoppers to buy these exceptional products at very reasonable prices and in the way they want to shop.”
Clearidge Optics' product line currently comprises three riflescope series, including six hunting and target models with a 5x zoom ratio. Clearidge made a “soft” launch of its product line last year, with retail sales through www.theopticzone.com. It will make its official launch with direct sales through www.clearidgeoptics.com later this month.
For more information, contact Sherry G. Kerr, Outdoor Media Resources, 256-831-7877, SherryOMR@cs.com, or visit www.clearidgeoptics.com.
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