Haas Outdoors, INC. Announces the Establishment of Hatch Entertainment
AUSTIN, TX – -(AmmoLand.com)- Haas Outdoors, Inc., dba Mossy Oak, has established an integrated media and technology company — Hatch Entertainment (“HE”) — focused on generating and distributing original outdoor-related content across multiple media platforms. Based on current market dynamics, Mossy Oak believes there is a tremendous opportunity for a cross-platform media and technology company, such as HE, within the outdoor lifestyle industry.
HE was established through the merger of three assets of Haas Outdoors: Hatch, a production group located in Denver with such credits as the NHL, and Tour de France, and well known for delivering highly regarded content to such networks as ABC, CBS, ESPN, Versus, Spike and the Outdoor Channel; Mossy Oak Interactive, located in Austin and a leader in terms of features and functionality within outdoor-focused media delivery; and Mossy Oak Classics, a content library with over 700 finished shows and over 4,000 hours of unedited footage.
HE's management team brings a strong collective knowledge base and 50-plus years of experience in the fields of media production, Internet technology and development, and sales and marketing. HE's management team helped grow OLN (now Versus) to 65 million households through content production, advertising sales and sponsorship marketing. Additionally, HE's team also brings experience in design, development and delivery of Internet technology as well as experience building outdoor-focused print, video and online businesses.
“We're excited about the market opportunity facing Hatch Entertainment and look forward to growing HE to its true potential,” said Randy Russell, CFO/COO Haas Outdoors and CEO of HE. “As technology advances, media continues to blur the lines of traditional distribution…which offers consumers numerous opportunities to interact with their niche. As we work to expand HE, it's our intent to create an integrated point of interaction, taking full advantage of multiple mediums for our consumers to experience…making our product not only sticky, but spreadable as well.”
HE has developed a true multi-platform network for the outdoor lifestyle. Content delivery utilizes broadcast and cable television, broadband video, Internet, video on demand, Internet Protocol Television (“IPTV”), print, and radio. Due to HE's coding technology, its content easily can be distributed across any of these platforms. Currently, HE focuses on three specific outdoor verticals – Hunting, Fishing and Shooting Sports – and their communities of 88 million passionate participants in the US.
About: HATCH ENTERTAINMENT
Established in January of 2008, Hatch Entertainment (www.hatchent.com) is a media and technology technology-based entertainment group focusing on delivering content through various technology platforms to the ever-expanding and highly engaged lifestyle sports communities. With offices in Austin, Texas and Denver, Colorado, HE currently works with a number of brands and distribution partners to bring award-winning content to the media marketplace.
About: HAAS OUTDOORS
Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is the home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak BioLogic, Mossy Oak Productions, Mossy Oak Interactive LLC, Nativ Nurseries and Mossy Oak Properties.
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