BowTech Archery Announces Marketing Director

BowTech Archery Announces Marketing Director

BowTech Archery

Eugene, Oregon – As market share continues to increase, so do the demands required to successfully deliver the message of five corporate brands to the marketplace. BowTech invested several months conducting a national search for the ideal marketing team member to aid in the achievement of our goals. BowTech is pleased to introduce our new Marketing Director, Marshall White.

White will be working out of BowTech's corporate offices in Eugene, OR and assumes the newly created position with responsibility for the day-to-day marketing operations of the company. Key elements of the position include efficiency, profitability, strategy, market research and increased brand awareness.

“Marshall brings a broad range of skill sets to our team that will be a tremendous asset as BowTech continues on its growth path”, stated Gene Shands, VP of Marketing. “And, his corporate experience allows me the freedom to focus more on providing strategic and creative direction.”

White comes to BowTech with an impressive background which includes over ten years of corporate marketing experience, specializing in market strategy, marketing analytics, direct marketing, program management and customer relations management/loyalty.

“Obviously it is a great honor to join the BowTech and Savage family. We have enormously talented people, incredible technology and are experiencing remarkable growth,” says White. “I can't think of a more suitable calling than to be able to use my talents in an industry that I have such passion for.”


BowTech manufactures and distributes the world's finest compound bows and archery equipment. Founded in 1999, BowTech's corporate offices and manufacturing facilities are located in Eugene, Oregon. With a worldwide distribution network, BowTech's family of brands includes: BowTech, Diamond and Ross compound bows, Octane archery accessories, Stryker crossbows and WaterDog Surface Technologies. BowTech is a subsidiary of Savage Sports Corporation, located in Westfield. MA. Brand names include Savage Arms, Stevens, Fox, Savage (Canada), Savage Range Systems and PortaTarget. ©2008 BowTech

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